DQ1 and 2

 Minimum word count 120. must provide reference for each DQ. 

DQ1

Determine three essential questions needed to develop a proper persona for a company in order to identify key demographics. Use examples and references where needed to substantiate your view. Identify a specific behavior that could serve as a potential channel.

DQ2

Review a current product or service in the market and determine if the company identified the persona for its product effectively. What decisions created a successful or unsuccessful product persona?