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BUS 230 CLASS

Discussion 5.1

Q1. Case 5.4. Subway: Is 11 Inches the Same as 12 Inches?

Evaluate Subway’s response to the public attention. Should it have done more?

Discussion 5.2

Q2. Case 5.8. “I Only Used It Once”: Returning Goods:

Who is affected by the returners and their conduct?

MRKT 110 CLASS

Discussion 5.1

How can marketers exploit characteristics of digital marketing to improve relations with customers?

Discussion 5.2

How do industry profits change as a product moves through the four stages of its life cycle?