Do Public Relations Discussion and Reply to Damon and Edwards Discussion!

-Discussion-What is the role of public relations within an organization’s integrated  marketing communications (IMC) plan? Evaluate how the success of a PR  campaign can be measured. Support your position. Incorporate concepts  and examples from this week’s lecture in your post. Respond to at least  two of your classmates’ posts.  

-Damon-Reply-

Public Relations and marketing go hand in hand to me. One fits with  the other to make sure that the company is staying ahead of its  competitors and its persuading the consumers to at least take a look at  their product. Every business is built off reputation and when it comes  to Public relations and marketing, what better way to make your business  stand out. We all know that customers are the driving force of any  business.The main priortiy is to build relationship with customers  especially your present ones but it also helps with future customers as  well. We all know that word of mouth is huge when it comes success of a  business. Customers tend to let everyone know about businesses that they  are very happy with and generally this brings other customers aboard.  Having word of mouth, marketing, and Public Relations in a positive  effect will only make businesses grow more successful than ever before.  Public Relations is part of every business success because they get the  customers to see the positive side of the company and hopefully answer  all questions that customers may have pertainng to the company. When a  company is preparing to launch a new product for example, a press  release can help build buzz about the product (Ogden & Ogden, 2014).  There are a lot of companies who are great at Public Relations but Nike  is one of the more successful businesses beacause of great advertsing  and Public Relations. Every time Nike releass a new shoe, the  advertisement usually causes a comotion amongst customers. The  advertisement have caused customers to stand outside of stores for 24-48  hours in order to purchase their new shoes that are coming out on the  market. 

With every positive comes a negative the majority of the time and  this is no different when Public relations is involved. Every company  goes through problems and when customers have negative feedback about  their business, Public relations must act to answer all the negative  questions to re-build the positive relatoinship they once had priot to  the negative experience. I used the example of United Airlines where a  passenger who paid for his seat was ask to deplane so that soomeone else  could take his seat. When the passenger refused, United Airline called  airport security to the flight and the passenger was forcibly removed.  The passenger was badly hurt doing the incident and it was recorded by  anotheor passenger. United Airline CEO isued a public apology and  promised to do better in the future to regain the trust of the airline  customers. The one thing that separates advertsing from public relations  is there is no negative advertising when it comes to business. Media  can generate negative PR for a company and this can create problems for  the company or organization depending on the bias of the media (Ogden  & Ogden, 2014).

Ogden, J. R., & Ogden, D. T. (2014).  Integrated marketing communications: Advertising, public                     (Links to an external site.)Links to an external site.

 relations, and more. (Links to an external site.)Links to an external site. San Diego, CA: Bridgepoint Education, Inc.

-Edwards Discussion - Reply-

The role of public relations within an organization’s  integrated marketing communications is to make major headlines prior to a  company advertising a new service or product. When a company has a  press conference regarding their services or goods, it increases the  credibility because the public is being informed about it before the  actual release which means they are less likely to be doubt it. During a  commercial, a company does not have enough to emphasize over all the  details of a product or service and how it came about, because it would  take to long. A press conference is then setup to explain all the  details and answer any questions or concerns the public may have. All  news stations will then discuss the press conference by highlighting all  the strong points and by the time the promotions and advertisements  run, the public is ready to dive in with no hesitation.

Every time apple releases a new phone they involve public  relations which creates a huge media buzz in comparison to super bowl  Sunday. The one thing I like about public relations is that it can be  used when a company is in the midst of losing customers due to a  horrific event that has happened within the company. “Often one of the  most visible areas where public relation tools are used is with crisis  management. Negative publicity must be handled quickly, or it can ruin  reputations” (Ogden & Ogden, 2014, p. 7.1). The success of a public  relations campaign can be measured in todays technology world through  the use of social media likes and through the sales.

References

Ogden, J. R., & Ogden, D. T. (2014). Integrated marketing communications: Advertising, public relations, and more. Retrieved from https://content.ashford.edu/books/AUOMM615.14.1/sections/sec10.5?search=integration#w125876 (Links to an external site.)