DO ( Ethics of Advertising discussion) & reply to Damon & Edwards discussions

Ethics of Advertising-

Select three advertisements from three different countries using  traditional advertising venues and Internet advertising venues. Assess  how culture and ethics influence understanding the ad from each  country.Incorporate concepts and examples from this week’s lecture in  your post. Respond to at least two of your classmates’ posts. 

Reply to Damons discussion-

The three most important rules or steps in media buying in my opinion  and from the text and lecture would be target market, the company’s  objective, and the budget. I choose these three due to the fact that if a  company does not know what target they are trying to hit then it would  be a lost cause. I think the target group should be the most important  part of any advertising plan and should be any company’s first decision.  “A description of the target market using one or more of the four “ics”  (geographics, psychographics, demographics, and behavioristics) is  provided and can typically be obtained from a company’s marketing plan”  (Ogden, 2014). With the target market the company will also know the  target audience and this will help with deciding which median to  purchase, what hours, and how often.

       With the target in mind then the company’s second most  important decision to me would be the objective of the ads and what the  company wants to accomplish from the ads and what messages are they  wanting to send to the customers. What is the advertising supposed to do  for the company and how the company wants to get the customers  attention and win their business? This is the only reason any company  would be spending money on advertising is to help their customer base,  make the company look reputable, and to make money.

       To me the third choice is very important also which would be  the budget and that depending on how much the budget is or how much the  company can afford it to be would determine the type of media used, how  often, and even the hours of the day that would be used. As stated in  our lecture with so many choices available, which media might be the  most effective in attracting an organizations targeted market, there can  be several difficult decisions to make. Also the budget would determine  not only what medium but how much the company could afford to pay for  the bright lights, vivid colors, or should they scale back and maybe use  a cheaper route or would that cost them the goals and objectives that  they want to reach. I think the company would have to decide if they are  on a tight budget to either go first class and less spots, or cut back  on quality and go for quantity.

Ogden, J. R., & Ogden, D. T. (2014).  Integrated marketing communications: Advertising, public                    (Links to an external site.)Links to an external site.

relations, and more. (Links to an external site.)Links to an external site. San Diego, CA: Bridgepoint Education, Inc.

Reply to Edwards discussion-

Walmart is a retail company that runs commercials in the United  States, Mexico, and Asia. The main norm that you see from all countries  is that it speaks to each audience in their primary language. It would  be unethical to run an Asian advertisement with an English voice in the  American language. The American Walmart advertisement identifies with  the American culture by showing kids going back to school wearing  popular superhero t-shirts such as superman and batman while playing  American rock music. In the Asian ad, the women wore kimono robes which  is a traditional clothing for them to wear.

In the Mexico Walmart ad, the company is trying to persuade people to  purchase big screen televisions and cellular phones from out the  electronic department. “Institutional advertising promotes a company or  organization instead of a specific product or service. Institutional  advertising is used to build or enhance an image or reputation, promote  goodwill, advocate a philosophy, or create awareness of an organization”  (Ogden & Ogden, 2014, p. 4.1). In Mexico it is a culture norm to  look at the FIFA world cup, which is why Mexico national FIFA team was  displayed in the advertisement in the electronic section at Walmart.  Also, in all 3 ads, individuals from outside of the culture were not  used, which means there were no Mexican people in the American ad and  there were no American people in the Asian ad.

References

Ogden, J. R., & Ogden, D. T. (2014). Integrated marketing communications: Advertising, public relations, and more. Retrieved from https://content.ashford.edu/books/AUOMM615.14.1/sections/sec10.5?search=integration#w125876 (Links to an external site.)