Dissussion

• Explain basic external analysis tools for strategic management purposes

List the components of a company’s macro-environment (a.k.a., general external environment). Identify at least two articles published in the last 6 months that discuss the effects of one (or more) segment(s) of the macro-environment on a particular company. Based on your interpretation of the articles:

• Explain how the component(s) of the macro-environment affects the company (positively or negatively).
• State what the purpose of a company’s industry environment (a.k.a., competitive environment) analysis is.
• Which industry force(s) most strongly affects the company discussed in the articles you selected? Why?
• What is your conclusion about the importance of understanding the external environment forces for the purpose of strategic management?

Response Parameters

• Your initial response must be 300 words in length.
• Use APA citations as needed.

ALL QUESTIONS MUST BE ANSWERED !!!