discussion3
omerkny Part I of this week's two-part discussion is a fun exercise.
List, from memory, (do not do any research) very quickly without thinking, the first brands that come to mind for up to two brand names for each of the following product types. If you can't think of any brands for a particular product type, say "none".
1. Bottled Water
2. Yogurt
3. Soup
4. Mattresses
5. Crayons
6. Electric razors
7. Ballpoint pens
8. Computer manufacturers
9. Toilet paper
10.Chicken
Sometime after you've finished, read what others wrote. Why do you think you remembered these particular brands? Do you think your recall was affected by where each brand is in the PLC (product life cycle)?
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