Discussion: What is Strategic Marketing?

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Marketing is pervasive. It is a social process involving the activities that facilitate exchanges of goods and services among individuals and organizations.* 


*Reference: From Chapter 1 Take-Aways in Mullins, J., Walker, O., & Boyd, H. (2013). Marketing management: A strategic decision-making approach. (8th ed.) New York: McGraw-Hill Irwin. 


In this discussion, address the following:


Analyze the above strategic marketing concept by applying it to a company that you made a recent purchase from.

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