Discussion week 5 MGT 463

Discussion Forum: Innovation Success & Failures

Apple and Google are both companies that have experienced success and failures in introducing innovative products to the market.  Research and provide an example of a product success and failure in either of these companies (or another company of your choosing). Be sure to discuss a 'success' as well as a 'failure' for your chosen company.

Using concepts from our readings as well as outside research, discuss why one product succeeded while another failed.  Provide the URL(s) and supporting discussion.