Discussion Topic: Collaboration and Innovation at Procter & Gamble case study

After reading the case study, please answer the questions below.

•How is P&G using collaboration systems to execute its business model and business strategy? List the collaboration systems and the technologies P&G are using and describe the benefits of each item.

•Compare P&G’s old and new processes for writing up and distributing the results of a research experiment.

•Can you think of other ways P&G could use collaboration to foster innovation?