Discussion Thread: Sport Endorsements

According to numerous sources, the number of athlete endorsements are down significantly as compared to several decades ago. Your task for this discussion is to research current trends in sport related endorsements. Please present the results of your research to the class and share your objective opinion of why you think the current trend is occurring. Secondly, list and describe the two basic strategies of the target market consideration step in promotional planning. Explain how a sports marketing may utilize these two basic strategies to increase athlete endorsements. 

The goal of this discussion is to provide further objective analysis of research that will stimulate thought-provoking questions, marketable ideas, and lead to a greater understanding of the essence of sport marketing. Please research this topic and support your opinion.

The student will post one thread of at least 400 words. Each thread must include personal experience, relate to biblical principles, and include external research to support the student’s main points/ideas. For each thread, students must support their assertions with at least 1 Scripture reference and 1 other primary or secondary source in addition to referencing an external resource.