discussion - small business marketing plan

Some marketers believe that product performance (functions) makes the most difference when consumers evaluate products. Other marketers maintain that the looks, feel, and other design elements of products (form) are what really make the difference. Make the case, what do you think? 

Source: textbook attached, Chapter 6, page 259 

Example to use: Dick's Sporting Goods

Words - 200 or more 

NO Ai