Discussion: Ryanair - Low Prices, High Profits, but Increasing Costs

In this discussion, address the following:

• Ryanair, Europe’s first low-fare, no-frills airline, has grown into one of Europe’s largest and most profitable airlines. Using Ryanair as your frame of reference, discuss the concept behind their pricing strategy. 
• Do you agree or disagree with the LCC concept? Why or why not?  
• Provide examples where appropriate.