Discussion Reply- (My original Discussion is in the attachments)

Perceptual mapping entails developing schematic representations that reflect how products or services compare to those of the competitors on dimensions most important to success in the industry” (David and David, 2017). The perceptual map based on price and quality as well as nutrition could be helpful to Hershey. This mapping technique can assist Hershey in identifying its position compared to the company’s competitors. A key element for the future success of Hershey is a strong marketing strategy and product positioning.

Production positioning is defined as the act of designing the image of the firm's offering so that target customers understand and appreciate what the product stands for with its competitors (Kohli and Leuthesser, 1993). Hershey having an understanding of their price, quality, and nutritional position will allow the company to make better evaluations of product undertakings. Analyzing the map, you can see where Hershey compares to its competitors. The result of this map can also be used to increase the quality of the product.

References:

David, F. R. & David, F. R. (2017). Strategic management (16th ed.). Pearson.

Kohli, C. S., & Leuthesser, L. (1993). Product positioning: A comparison of perceptual mapping techniques. The Journal of Product and Brand Management, 2(4), 10.

Price/Quality