DISCUSSION QUESTIONS
1. Discuss the term "convergence" and how it is illustrated by recent strategies adopted by Marriott and Airbnb. 2. Does Marriott have any competitive advantages over Airbnb that it can exploit in the home-rental market? Discuss them. What are the risks of entering the home-rental market for Marriott? SOURCE: Marriott to Take On Airbnb in Booming Home-Rental Market.
7 years ago
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