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Note: 400 words minimum

Q1. Identify an industry that is undergoing intense competition or is being featured in the business press. Discuss how scenario planning might be used by companies to prepare for future events. Can some industries benefit more than others from this type of process? Explain why?

Note: 400 words minimum

Q2. Why it is important for any organization(firms, non profits, etc) to study and understand its external environment?

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    Angelina May
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