Discussion Questions

In 2-3 paragraphs, discuss recommendations for making general improvements to Coca-Cola as a retailer.

Make sure to:

1. Differentiate between short-term, intermediate-term, and long-term strategies.

2. Develop strategies that are feasible and affordable to implement. 

Also, please include you opinions on the following questions:

1. What market factors do you think might impact Coca-Cola in the future?

2. Do you think Coca-Cola has the potential to maintain or grow its position in the marketplace?