Discussion Questions

“Bob and Stephanie purchased a new high-definition television, and they spent over $3,000. After they got it home, Stephanie started feeling anxious about this purchase and wondered if they should have shopped around a little bit more to become more informed about these TVs and looked at some more alternatives than just the few they did before purchasing this one. Stephanie is experiencing postpurchase dissonance. 

Q 1: Explain what she can do to reduce it.???

Q2 : When you want to see a movie, there are numerous options available to you that include theatre, streaming, cable television, and so on. As you look at these options, be sure to list what you see as the most important evaluation criteria on which to judge those that you selected.

To your thinking, do the evaluative criteria depend on consumer characteristics? Why do you say so?