Discussion Question 4: Ethics

The safe disposal of nuclear waste has been the topic of continuing public debate and an ongoing issue for marketers who work for nuclear power companies. This material is currently stored at 126 sites around the nation. The U.S. Department of Energy must apply for and obtain a license. Supporters of such sites argue that they are important to building America’s nuclear power capacity, while critics question their safety and usefulness.

As a marketer, how would you approach this issue?

How does the socio-cultural environment influence marketing this subject?

Do you see any ethical issues conflicting with your role as the marketer working for the nuclear power companies?