Discussion Question

  What is a good working definition of the term quality? (Think about what it means in reference to both goods and services. Think about why you continue to visit the same hair salon over and over or how you choose a Doctor.  Also, why do you buy certain brands over and over) Why is achieving high quality important? Your text describes four approaches to improving quality currently being practiced in the United States (quality level, product consistency, product features, and customer benefit). Please pick one and explain how you think it will help companies improve quality.