Discussion Question

Week 1: 

Do some research in the library/ internet, and choose a Fortune 500 company that is of interest to you. Then, identify 3-4 key external environmental forces that you believe are most influential to your organization's success.  Why are the 3-4 forces you’ve identified most salient? Be specific.

Week 2: 

How should your company respond to the environmental threats and opportunities you have identified? Be specific!