Discussion - Pricing Strategy - Group Lewes

In your small group, discuss the following pricing methods:

• Markup pricing
• Target-return pricing
• Perceived-value pricing
• Value pricing
• EDLP
• Going-rate pricing
• Auction-type pricing

As a consumer, which do you prefer? Why? If the average price were to stay the same, which would you prefer an organization to do: (1) set one price and not deviate; or (2) employ slightly higher prices most of the year but offer slightly discounted prices or specials for certain occasions.