discussion post - Tracking Digital Worldwide's Marketing Success

  NEED TO ANSWER ALL DISCUSSION QUESTIONS...  

The discussion posts in this course will follow a fictitious company called Digital Worldwide. They have hired you as an entry level manager, and you will be asked to make decisions about the direction of the business and the strategic management process. Each week there will be a new scenario. It's important to understand that the decisions that you make will carry over to the following weeks, so choose wisely.

• For the television and radio marketing campaign:
  • What is one metric that Digital Worldwide can use to measure the success of this marketing campaign?
  • Create one control method for this marketing campaign and identify it as feed forward, concurrent, or feedback.
• For the online marketing campaign:
  • What is one metric that Digital Worldwide can use to measure the success of this marketing campaign?
  • Create one control method for this marketing campaign and identify it as feed forward, concurrent, or feedback.