Discussion Post #3

Prior to beginning work on this discussion forum, read Chapters 8 and 9 of the textbook.

You have been hired as a marketing consultant in your company, or a company or public service organization of your choosing. The organization is asking you to identify a sample population to determine the demand for a product or service they are planning to offer. You will need to provide an unbiased sample survey that best represents the population.

In your post,

• State the organization’s industry or purpose.
• Identify the product or services selected for conducting the survey.
• State the problem that the product or service will solve.
• Explain what the organization wants to learn about the product or services from the survey.
• Explain how and where you determined your sample population and why your sample choice will get you the data you need.
• Determine a sample size that will adequately represent the population for your example and how you determined this is an adequate sample size in your survey.

Guided Response: Your initial response should be a minimum of 300 words in length.