Discussion - Marketing Management

From book: Peter, J. P. & Donnelly, J. H. (2019).  A Preface to Marketing Management, 15th ed.  New York:  McGraw-Hill Education.

Read chapter 1 and 2 and write a 500-word synopsis of your understanding of the marketing concepts. In your posting, include questions about any marketing concepts that are unclear. 

Prepare two seperate documents for chapter 1 and 2. 

Unfortunately i don't have the text book yet, so please find it yourself.