Discussion: Ethical Concerns in Assessing Culture

In Chapter 13, Schein discusses some of the inherent ethical concerns in measuring organizational culture. To allay these concerns, do you think that organizational culture should be assessed via internal or external analyses, and why? Must be at least 300 words. 

                                                                           References

Schein, E. H. (2016). Organizational culture and leadership (5th ed.). San Francisco: Jossey-Bass:

• Chapter 13. Deciphering Culture

Denison, D., Nieminen, L.  &  Kotrba, L. (2014). Diagnosing organizational cultures: A conceptual and empirical review of culture effectiveness surveys. Journal European Journal of Work and Organizational Psychology, 23(1), 1-64. Retrieved from https://pdfs.semanticscholar.org/413c/205ea91f7553748c6c3e47d73d25289c7226.pdf