discussion data mining

After reading Chapters 4 and 5 -answer the following prompts and create a new thread with your content.

Chapter 5 presents a methodology known as association analysis, which is useful for discovering interesting relationships hidden in large data sets. The uncovered relationships can be represented in the form of sets of items present in many transactions, which are known as frequent itemsets.

1. Please describe the methodology known as association analysis and discuss how association analysis is different from predictive analytics.
   
2. Research and provide an example of an organization that has been successful with the use of the data mining.  For example, A Police Department will primarily use predictive analytics to evaluate potential repeat offenders to fight crime.

In order to receive full credit for the initial discussion post, you must include at least two citations (APA) from academic resources