Discussion Board post - Project Management

 McDonald’s operates globally. Visit the company's websites  and also search for other resources and perform a SWOT analysis on the company's internal factors (so, just the strengths and weaknesses for now).  Important: Do not search for or use an already-performed SWOT analysis. The point of the assignment is for you to think about and analyze the company. Your response must include at least one reference about the company. Post a response to Discussion Topic by Saturday midnight East Coast US time. Websites:               

• https://www.mcdonalds.com
• http://corporate.mcdonalds.com/mcd.html
• 
  
• http://www.slate.com/articles/life/food/2009/06/how_mcdonalds_conquered_france.html   

• Developing strategy through internal analysis. (2010). In Principles of management. Minneapolis, MN: University of Minnesota Libraries Publishing. Retrieved from http://open.lib.umn.edu/principlesmanagement/chapter/5-6-developing-strategy-through-internal-analysis/
• Seidl, D. (2008). Value chains. In S. R. Clegg & J. R. Bailey (Eds.), International encyclopedia of organization studies (Vol. 4, pp. 1600-1601). Thousand Oaks, CA: SAGE Publications Ltd. doi: 10.4135/9781412956246.n551 Retrieved from http://sk.sagepub.com.ezproxy.umuc.edu/reference/organization/n551.xml
• The resource-based view. (31 May 2016). In Boundless management. Retrieved from https://courses.lumenlearning.com/boundless-management/chapter/internal-analysis-inputs-to-strategy/
• Jurevicius, O. (2013, October 14). Resource based view. Strategic Management Insight. Retrieved from https://www.strategicmanagementinsight.com/topics/resource-based-view.html

Supplementary Materials: 

From the UMUC library: (Note: You must search for these articles in the UMUC library.  In the case of video links in the UMUC library, exact directions are given on how to find the video.)

• Hergert, M., & Morris, D. (1989). Accounting data for value chain analysis. Strategic Management Journal, 10(2). 175-188.

Other supplementary materials:

Jurevicius, O. (2013, April 25). Value chain analysis. Strategic Management Insight. Retrieved from https://www.strategicmanagementinsight.com/tools/value-chain-analysis.html

Resource. (2016). Businessdictionary.com. Retrieved from http://www.businessdictionary.com/definition/resource.html

SWOT analysis: strengths, weaknesses, opportunities, and threats: tools. (2016). Community toolbox. Retrieved from http://ctb.ku.edu/en/table-of-contents/assessment/assessing-community-needs-and-resources/swot-analysis/tools