Discussion Board for Sociology

First, discuss the role of observational research as a key methodology for studying society. 

Second, utilizing nonparticipant observation, participant observation, ethnography or netnography observe and record a detailed account of a social context or virtual social context that you are no stranger to (think local coffee shop, shopping mall, church or night club, a blog, twitter feed, or Instagram) from a sociological perspective. Be careful to be objective and ethically neutral. Do not include judgments or opinions of behaviors but rather, as best as possible, systematic observations. Third, discuss how a common-sense view of that social setting may look different from a sociological one. Does looking through the lens of sociological research methodology transform how that social space may be viewed. Substantiate your views.