Discussion Board

Please review the key concepts and terminology from the course, and select a topic which you believe is most important to the subject and why?

Course Description 

  An in-depth study of how psychological, sociological, and cultural variables influence buying behavior and marketing strategy development.  It focuses on identifying the relevant behavioral variables in a given product purchase situation and determining how marketing strategy can be adapted to meet the ways in which consumers perceive, select, and buy.  It used advanced cases and a field study project.   

At least 2 references