Discussion Board

Apply your knowledge of Marketing Concepts ( Segmenting and Targeting Markets) to real-life scenarios.

Read and submit a short summary (200-250 words) of an article published within in the past 12 months in The Wall Street Journal on a topic related to Segmenting and Targeting Markets. Your summary must include: (1) a discussion about how the information relates to concepts covered in this week's unit; and (2) a full citation or link to your source so that others can locate the full article. Be sure to give your thread a name that reflects the topic of the article.