discussion board-2-bbm

Chapter 5 focuses on design of goods and services. Effective product strategy requires selecting, designing, and defining a product and then transitioning that product to production. Only when this strategy is carried out effectively can the production function contribute its maximum to the organization.

Tell me about a company that has achieved this and a company that has not.   For the company that has - what makes them better compared to their competition.  For the company that has not - what changes would you recommend.