Discussion Board

Within the Discussion Board area, write 400–600 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas. 

Build an outline of an effective marketing communications plan. The objective of this plan is to 1) strengthen customer loyalty; and 2) link to other people, places, events, brands, and experiences.