Discussion B

Watch the video E-Marketing Ethics and the Marketing Mix (Links to an external site.) and answer the following questions about deceptive, offensive, and objectionable advertising in relation to your course project.

As a marketing manager, you should be concerned about the trust customers have in your brand and company, and what you can do to build trust and loyalty:

1. How does your digital marketing convey value without leading customers into believing they will receive more value than they actually will?
2. How will your messaging convey or respond to potentially inflammatory content in sensitive ways?
3. How will you avoid your digital marketing being received as objectionable by some markets (e.g., youth, seniors)?