Discussion 6

1- SETUP: COMPANY NAME (VERSION #6) 

WRITE DOWN THE NAME OF YOUR COMPANY.

VISION: COMPANY VISION (VERSION #6) 

WATCH START WITH WHY BY SIMON SINEK, HTTPS://YOUTU.BE/IPYECLTXPXW, AND WRITE DOWN A FIRST DRAFT OF YOUR COMPANY VISION. YOUR VISION SHOULD BE A SHORT SENTENCE OR TWO THAT DESCRIBES HOW THE WORLD WILL BE DIFFERENT BECAUSE YOUR COMPANY EXISTS. IN OTHER WORDS, THE IMPACT ON THE WORLD THAT YOU WANT TO HAVE WITH YOUR COMPANY.

Vision = After You - Before You = Impact

MARKETING: COMPANY BRAND STORY (VERSION #3) 

WRITE DOWN YOUR COMPANY BRAND STORY. MAKE IT SHORT AND SWEET...SPECIFICALLY:

• What you do
• Who you do it for
• What makes you different

SERVICES: VERSION#1

Write down a service that you could add to your portfolio. Remember that services are:

• Intangibile. You cannot hold or touch a service unlike a product.
  • Can’t see it, feel it, and even test it prior to purchase.
• Inseparabile. Services cannot be separated from the service provid
  • provided and consumed at the same time in the same location
• Perishabile:Can’t be stored and sold the following day or at some other time
• Variable:The more your business relies on humans to provide services (instead of automation), the more susceptible you are to variability.

While manager focus on process improvement for product, manager focus on consistency for services.

Write down specifically what you believe that customers will expect. Wordslike quality or ease are NOT specific enough.

What specifically will you do to maintain and measure consistency of service?

GLOBAL MARKETING VERSION #1

In taking your company global, what specific issues will you have, if any with:

• Demand
  • Are there any cultural, politcal or regional issues that would make your product undesireabl
    • ex. religous rules, nationalism
• Affordability
  • Can a significant part of your global market afford your product?
• Access
  • Do distribution, infrastructure, legal, or staffing issues impact your product.
• Branding
  • Does your brand work as is, or do you need to modify your brnd to fit multiple countries?
  • 
    
  • 2- Write a quick note to your Marketing Communications Team asking them to prepare an Integrated Marketing Campaign.
• You do not have to write out the entire campaign, or tell them how to do it, but you do need to include the key elements such as:
• Who the IMC is for (Target Market)
• What you want your target market to do as a result of the campaign...what action(s) do you want your target market to do such as
• drive people to your website
• understand why you are better than a competitor
• tell a friend
• bring a friend
• register for an event
• The key elements such as:
• tv
• radio
• social media
• direct mail
• events
• video
• PR
• 
  
• 3- Business ofter consider the health of the entire planet and to take action in their own communities and cities. Long before governments began enforcing environmental laws, individuals were coming together to protect habitats and the organisms that live within them.​ This is called "thinking globally, but acting locally."
• Write a quick note to your head of social media. Outline a "think globally and act locally campaign." Include:
• the major positive change that you want to help with such as:
• hunger
• global warming
• sustainability
• education
• poverty
• the local action that you want to promote such as:
• percentage of profits to a specific charity
• donation of employee paid time to a cause
• a change in what you buy, where you buy, or how you do what you do that benefits the local community
• 
  
• Company name :- Instant Technologies
• Company vision :- To provide modern hardware and software to the users of our services through assessment of the necessary hardware and software and timely supply of orders to enhance customers feeling of satisfaction.