Discussion 5

Business Periodical Article

International Risk Assessment. 

The objective of this assignment is to introduce students to issues covered in the business press that are related to the topics discussed in this course.

  I expect you to not only give a thorough review of the article you post but I want you to add what the article means to you and how you might incorporate it into your work life or life in general. This is not a major piece but should be restricted to two paragraphs, one the review and the second your personal take on the article.
I will also be looking for more concerning your responses. I will no longer accept "I liked your article" and then repeat what the article said or what someone else has said or your review of the article. I expect everyone to add something new to the conversation. You can do this by bringing in outside sources, or your personal experience as it applies to the article or showing how your article might be coupled to this other article for a more complete picture. There are other ways to add to the conversation and I will leave that up to you.  

Plus 2 responses to classmate.

****************************************************************************************

Discussion 5

Responses to two classmates need to be at least 100 words each.  In addition, you WILL NOT receive credit for responding to a classmate if TWO students have posted responses already.  

Responses can include further explanation, questions, agreement or disagreement, compare or contrast statements, or personal examples of marketing concept.

1. From the following list choose a generation or social class.
2. Locate a research study in any of the following journals using the FIU Library e-journal database (Links to an external site.): Journal of Consumer Research, Consumer Culture Theory, or Research in Consumer Behavior.  
3. Post a summary (300 words) and citation of a research article related to marketing to this population.
   • Pre-Depression Generation
   • Depression Generation
   • Baby Boom Generation
   • Generation X
   • Generation Y
   • Generation Z
   • Upper Americans
   • Middle Americans
   • Lower Americans
   • Other generations or Social Classes welcomed.
4. From the following list of subcultures, choose one. 
5. Locate a research study in any of the following journals using the FIU Library e-journal database (Links to an external site.): Journal of Consumer Research, Consumer Culture Theory, or Research in Consumer Behavior.  
6. Post a summary (300 words) and citation of a research article related to marketing to this population.
   • African-Americans
   • Hispanics
   • Native Americans
   • Asian Americans
   • Asian Indian Americans
   • Arab Americans
   • Religious Subcultures