Discussion #5

Please read below and answer the below questions/discussion:

There are many different factors that influence the price a company must establish. One aspect of the price that can be established is the brand image and the brand equity related to the product. Explain how these two items may influence the price you can establish for a product. 

Include in your response post personal observations as well as concrete examples to support your views. 

Must be at least TWO paragraphs and include direct references to articles found to support the response. 

All work must have appropriate references and citations.

Book reference:

Winer, R. S., & Dhar, R. (2016). Marketing Management (4th ed.). Boston, MA: Pearson Prentice Hall.