Discussion #4

Please read the uploaded documents (Chapter 8 & 9) and the scenario below and answer the following questions: 

If a firm has created value, is it also always able to capture that value? How does a firm create value and then what must it be able to do to capture that value? In your answer, provide an example of a firm that has been able to create value. Then discuss whether or not you believe it has captured that value and if so how it was captured and if not why it was not able to do so.

Reference: 

Brickley, J., Smith, C., & Zimmerman, J. (2016). Managerial economics and organizational 

            architecture (6th ed.). New York: McGraw Hill/Irwin.