discussion 21

Part C: Your Marketing Plan Overview

For this assignment, you will conclude your marketing plan by developing your hypothetical company's pricing and distribution strategies, and integrated marketing communications plan.

Instructions

Create the third part of your marketing plan in 8 pages:

1. Describe or list the feedback you received on Part B of your marketing plan. Explain how you will use the feedback to improve your plan.
2. Develop the company's pricing and distribution strategy.
3. Develop the integrated marketing communications plan most relevant for your product or service and audience. Develop your message strategy. Develop your media strategy.
4. Develop your public relations, sales promotion, and personal selling plan most relevant for your product or service and audience.
5. Develop your online and direct marketing plan most relevant for your product or service and audience.
6. Develop your social-responsibility or cause-related marketing plan most relevant for your product or service and audience.
7. Use at least three academic resources that address sustainability and monitoring of effective marketing plans and determine the applicability for your hypothetical company. These resources should be industry specific and relate to your chosen product or service.

Feedback from Part B

Do not use first or second person; eliminate the use of I, we, our, you, yours, etc. Please use the templates EXACTLY as provided in assignments and announcements. The templates are APA or SWS formatted, have all the elements needed that matches the rubric, and have tips so you gain the most points. As a final note, there were a few grammatical issues with this paper. Please make sure to proofread your paper before submitting it. One of the best ways to do this is to read it aloud. Hearing what you've written is a great way to catch grammatical issues. Use of Quotes: quoting should be done only sparingly; be sure that you have a good reason to include a direct quotation when you decide to do so. To exhibit scholarly writing and share your own thoughts, you should paraphrase. Use of quotes as one of my professors told me once is “lazy” writing.

Use Template below for Part C