Discussion

ALBERTO’S DISCUSSION QUESTIONS:

1. Identify one of the steps in the sales process. From a salesperson's perspective, discuss what would happen if a salesperson were to skip this step in the process.

In replies to your peers, take the consumer's perspective and discuss how skipping that step would impact consumers.

2. After viewing the video "Global, Multidomestic, and Transnational Business Strategies: Global Efficiency and Local Responsiveness," located in the Topic 7 Resources, explain the differences between global, multidomestic, and transnational strategies. Identify a business using one of these strategies. Explain how they are implementing that strategy.

In replies to peers, discuss how the example provided by your peer could be improved upon by strategies you have researched in this course.

1. INFORMATION OF THE ATTACHED ASSIGNMENT:

The purpose of this assignment is to create a marketing plan that can be utilized as part of a professional portfolio.

Utilize the "Marketing Plan Analysis" template to synthesize the information you have gathered throughout the semester to complete a final marketing plan. Using your previous work completed in Topics 1-6, expand upon the initial elements you have researched and incorporate instructor feedback into the final marketing plan. You will need to write an "Executive Summary" section as well as a "Marketing and Research Recommendations for the Future" section as new elements in the final marketing plan.

The final Marketing Plan Analysis should be 15-20 pages and composed of the following:

1. Executive Summary: (New - Topic 7): Write 100-150 words introducing the company and providing a summary of your research to engage potential investors.

2. Brand Summary: (Topic 1): Including Background, Mission, and Vision.

3. Company Marketing Objectives (Topic 1)

4. Company Marketing Strategies and Tactics (Topic 1) Including the SWOT Analysis.

5. Consumer Behavior (Topic 2) : Including Demographic Characteristics; Market Size and Expansion Options; Competitors and Market Position; Segments, Target Markets, and Buying Behavior.

6. Products and Services (Topic 4)

7. Distribution and Pricing Objectives and Strategies (Topic 5)

8. Promotion and IMC Objectives and Strategies (Topic 6)

9. Marketing and Research Recommendations for the Future: (New - Topic 7): Write 250 words utilizing your research findings for the marketing mix, recommend a strategy that you believe will increase profits and sales to the target market that creates value for the consumer. Include future research recommendations.

Cite your specific research findings to justify your strategy assessment and recommendations.

Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion. 

You are required to submit this assignment to LopesWrite. A link to the LopesWrite technical support articles is located in Class Resources if you need assistance. 

2. GLOBAL MARKETING FACTORS:

The purpose of this assignment is to identify factors that must be considered when conducting global marketing campaigns.

For this assignment, select a market that your brand is currently in or could launch into. You have been tasked with providing your recommendations in preparation for the expansion into a foreign country. In 250-500 words, address the following:

· Identify the foreign country and discuss the overall marketing strategy you would recommend.

· Describe what your personal selling approach would be based upon for the target market. Provide an example of the specific changes you would make and justify the changes.

· Identify ethical and regulatory issues that should be considered when marketing in the identified foreign country.

· Identify cultural and social considerations you should take into account as part of your marketing planning efforts. Explain the significant differences of marketing between the United States and the foreign country you selected.

Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

You are required to submit this assignment to LopesWrite. A link to the LopesWrite technical support articles is located in Class Resources if you need assistance.

ALBERTO’S DISCUSSION QUESTIONS:

1. Identify one of the steps in the sales process. From a salesperson's perspective, discuss what would happen if a salesperson were to skip this step in the process.

In replies to your peers, take the consumer's perspective and discuss how skipping that step would impact consumers.

2. After viewing the video "Global, Multidomestic, and Transnational Business Strategies: Global Efficiency and Local Responsiveness," located in the Topic 7 Resources, explain the differences between global, multidomestic, and transnational strategies. Identify a business using one of these strategies. Explain how they are implementing that strategy.

In replies to peers, discuss how the example provided by your peer could be improved upon by strategies you have researched in this course.

1. INFORMATION OF THE ATTACHED ASSIGNMENT:

The purpose of this assignment is to create a marketing plan that can be utilized as part of a professional portfolio.

Utilize the "Marketing Plan Analysis" template to synthesize the information you have gathered throughout the semester to complete a final marketing plan. Using your previous work completed in Topics 1-6, expand upon the initial elements you have researched and incorporate instructor feedback into the final marketing plan. You will need to write an "Executive Summary" section as well as a "Marketing and Research Recommendations for the Future" section as new elements in the final marketing plan.

The final Marketing Plan Analysis should be 15-20 pages and composed of the following:

1. Executive Summary: (New - Topic 7): Write 100-150 words introducing the company and providing a summary of your research to engage potential investors.

2. Brand Summary: (Topic 1): Including Background, Mission, and Vision.

3. Company Marketing Objectives (Topic 1)

4. Company Marketing Strategies and Tactics (Topic 1) Including the SWOT Analysis.

5. Consumer Behavior (Topic 2) : Including Demographic Characteristics; Market Size and Expansion Options; Competitors and Market Position; Segments, Target Markets, and Buying Behavior.

6. Products and Services (Topic 4)

7. Distribution and Pricing Objectives and Strategies (Topic 5)

8. Promotion and IMC Objectives and Strategies (Topic 6)

9. Marketing and Research Recommendations for the Future: (New - Topic 7): Write 250 words utilizing your research findings for the marketing mix, recommend a strategy that you believe will increase profits and sales to the target market that creates value for the consumer. Include future research recommendations.

Cite your specific research findings to justify your strategy assessment and recommendations.

Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion. 

You are required to submit this assignment to LopesWrite. A link to the LopesWrite technical support articles is located in Class Resources if you need assistance. 

2. GLOBAL MARKETING FACTORS:

The purpose of this assignment is to identify factors that must be considered when conducting global marketing campaigns.

For this assignment, select a market that your brand is currently in or could launch into. You have been tasked with providing your recommendations in preparation for the expansion into a foreign country. In 250-500 words, address the following:

· Identify the foreign country and discuss the overall marketing strategy you would recommend.

· Describe what your personal selling approach would be based upon for the target market. Provide an example of the specific changes you would make and justify the changes.

· Identify ethical and regulatory issues that should be considered when marketing in the identified foreign country.

· Identify cultural and social considerations you should take into account as part of your marketing planning efforts. Explain the significant differences of marketing between the United States and the foreign country you selected.

Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

You are required to submit this assignment to LopesWrite. A link to the LopesWrite technical support articles is located in Class Resources if you need assistance.