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MKT-315-RS-T6-Marketing-Plan-Analysis-Promotion-and-IMC.docx
MKT-315-RS-T6-AI-And-Promotions.docx
DISCUSSIONQUESTIONWEEK6.docx
MKT-315-RS-T6-Marketing-Plan-Analysis-Promotion-and-IMC.docx
Marketing Plan Analysis – Promotion and IMC
Directions: Address each of the questions below in the textbox provided.
1. Identify the elements of the promotion mix the brand currently uses. Provide three to five specific examples to justify your response, including links and or screenshots. (50-100 words)
2. Identify the traditional and digital media types that the brand currently uses and compare the strengths and weaknesses. Provide three to five specific examples to justify your response, with both types of media represented in the examples provided. Be sure to include links and or screenshots. You must include at least one digital and one traditional example. (50-100 words)
3. Explain how the messaging (e.g., the types of appeal, execution style) is addressing the consumers' needs identified in Topic 2 assignment. (50-100 words)
4. Summarize how the brand has implemented (IMC) throughout the messaging and promotional mix. (50-100 words)
References: Provide APA-formatted references for all resources you have cited.
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© 2023. Grand Canyon University. All Rights Reserved.
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MKT-315-RS-T6-AI-And-Promotions.docx
Artificial Intelligence (AI) and Promotions
There are many AI tools that are emerging with various levels of capability. Many people believe that AI should be able to write advertising copy that can generate a message that effectively addresses consumers needs. In this assignment, you will investigate the current capabilities of an available AI tool and generate a promotional message.
Part I: Using AI to Write Copy
Using an AI tool of your choice, generate a prompt to have the tool write copy for an advertisement on a product that failed in the market e.g., Cheeto's Duster, Clairol Yogurt Shampoo, WOW! Chips). Copy and paste the prompt you used as well as the results you received from your query below.
Part II: Applying Human Emotional Intelligence to Messaging
Consider the results from the AI tool. You are likely to find that one major issue with the response you received from AI is that it lacks human emotional intelligence and tends to hallucinate or "fake" information. The success of advertising hinges largely on its ability to elicit an emotional response from people, so promotional messaging must have an emotional appeal.
Evaluate the results from the AI tool, rewrite the query results you received in Part I, and include an emotional appeal. Additionally, make any adjustments to ensure the messaging is accurate. Include your updated message below.
Part III: AI and Effective Messaging
Discuss in 150 words the adjustments you needed to make to the AI tool results. Include strategies for how you could have better prepared the AI tool to complete the task. Additionally, address which aspects of human emotional intelligence needed to be incorporated into the copy to increase the effectiveness of the message.
References: Provide APA-formatted references for all resources you have cited.
© 2023. Grand Canyon University. All Rights Reserved.
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DISCUSSIONQUESTIONWEEK6.docx
YENROSE DISCUSSION QUESTION:
1. How can the principles of humanistic psychology, such as self-awareness, authenticity, and personal responsibility, be applied to promote personal growth and well-being? What are some practical strategies that you can use to cultivate these qualities and foster a more humanistic approach to life? Discuss how humanistic principles can be integrated into various domains of life, such as work, relationships, and spirituality, to promote greater fulfillment and flourishing.
2. This is a Collaborative Learning Community (CLC) assignment.
The purpose of this assignment is to foster collaborative learning within a group setting by creating a presentation that analyzes the personality of a chosen person.
In a CLC group, you will create a personality analysis 10-12-slide presentation.
Choose a person to analyze. This can be a historical figure, a famous person (politician, celebrity, musician), or a fictional character from a book or other media. Just be sure you have enough information on this person’s personality and background to fully analyze them.
Address the following in your presentation:
· Name of the chosen person (historical figure, politician, celebrity, musician, fictional character).
· Demographic and cultural history of the chosen person (place of birth, religion, education, social economic status, family dynamics, etc.).
· Analyze this person from both Abraham Maslow’s humanistic perspective and Carl Rogers’s humanistic perspective. In other words, explain how this person’s personality would be described by each of those theorists. Explain how their personality developed the way it did, from Maslow's and Rogers’s perspectives.
· Describe three to five humanistic therapies.
· How might this person benefit from humanistic therapies? If the person you described experiences psychological issues or psychopathology, explain how they would benefit from humanistic theory and be restored to a higher state of well-being. In other words, if they suffer from anxiety, depression, or other disorders, explain how humanistic theorists like Maslow and Rogers would help them overcome those disorders.
Utilize two to four scholarly sources including your textbook.
Title slide and reference slide are not included in the slide count. Include speaker notes below each content-related slide that represent what would be said if giving the presentation in person. Expand upon the information included in the slide and do not simply restate it. Please ensure the speaker notes include a minimum of 50 words.
Refer to the resource, "Creating Effective PowerPoint Presentations," located in the Student Success Center, for additional guidance on completing this assignment in the appropriate style.
APA style is not required, but solid academic writing is expected.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
You are required to submit this assignment to LopesWrite. A link to the LopesWrite technical support articles is located in Course Resources if you need assistance.
ALBERTO’S DISCUSSION QUESTIONS:
· 1. How do marketing and promotions differ in terms of their objectives and strategies? Provide examples to illustrate your points. Consider the role of each in a successful business strategy and discuss how they can complement each other.
· In replies to peers, review the differences between marketing and promotions provided and discuss additional examples or insights with regard to successful business strategies, be sure to support your viewpoint.
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