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MKT-315-RS-T5-Marketing-Plan-Analysis-Distribution-and-Pricing-Objectives-and-Strategies.docx
week5questions.docx
MKT-315-RS-T5-Marketing-Plan-Analysis-Distribution-and-Pricing-Objectives-and-Strategies.docx
Marketing Plan Analysis – Distribution and Pricing Objectives and Strategies
Directions: Address each of the questions below in the textbox provided.
1. Identify and explain the five steps of the supply chain for your brand. If the brand does not utilize a step, explain why this would make business sense.
2. Describe in 50-100 words total how each of the following influence your distribution strategies.
· Product Mix
· Target Market
· Control of Display, Pricing, Promotion
· Estimated Life Cycle
· Regulations or Taxes
1. Describe the distribution channel strategy utilized by the brand.
1. Identify and explain the marketing channel strategy currently used by the brand.
1. Identify any possible channel conflicts. What would create these conflicts? How can they be resolved or prevented?
1. Define the brand’s pricing objectives for the brand.
1. What are the current pricing strategies for the brand. Explain.
1. Using the above research findings, in 250 words, provide your recommendations for the brand regarding the distribution and pricing objectives and strategies.
References: Provide APA-formatted references for all resources you have cited.
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week5questions.docx
YENROSE DISCUSSION QUESTIONS:
1. Proverbs 13:24 phrase, "spare the rod, spoil the child" is often used to convey the idea that if a parent or authority figure fails to discipline or correct a child's misbehavior, the child will grow up spoiled or undisciplined. Is punishment an effective tool for teaching children how to behave? In what situations is it most effective? In what situations, if any, should punishment not be used? Integrate current psychologist’s or expert’s stance on punishment in your response.
2. Reflecting upon Bandura’s Social Cognitive Learning theory, locate a video online about this theory. Share the video link with the class along with a personal example of how this is implemented in your real life. How can we control such learning and personality influences?
3. The purpose of this assignment is to provide you with an opportunity to produce a preliminary version of your personal reflection and growth plan. The rough draft serves as an important step in the writing process, allowing you to generate initial ideas, develop a coherent structure, and begin fleshing out your arguments and supporting evidence.
As you continue to develop your personal reflection and growth plan for the final assignment in Topic 7, it is important to note that your reflection and growth plan will continue to evolve throughout the course. Make sure to implement feedback into your rough draft that you received from your instructor regarding your outline assignment.
In this assignment, you will reflect on your personal growth through the lens of personality psychology. Your task is to write a reflective essay that summarizes your understanding of personality psychology, how it relates to your own personality, and how you plan to apply this knowledge to achieve personal growth in your chosen areas. Be sure to include specific examples and personal anecdotes to support your ideas. You will reflect on the series of self-assessment measures taken within the class thus far to identify your own personality traits, skills, strengths, and weaknesses (e.g., MBTI, Big-5, McClelland, Achievement, Optimism/Pessimism, Type A/B). You will also reflect on the personality theories covered throughout this class to gain a deeper understanding of yourself, and to identify areas for personal growth and development (psychological, emotional, and spiritual).
In 850-1,000 words include the following in your reflection:
· A reflection on your own personality traits, strengths, weaknesses, and tendencies (preferences, behaviors, etc.). Consider how these traits have influenced your personal growth and development in areas such as relationships, personal goals, academic pursuits, and career aspirations.
· Two to three areas of personal growth that you would like to focus on. These could include improving communication skills, managing stress more effectively, developing leadership abilities, improving relationships, strengthening your spiritual wellness, pursuing a new career path, etc.
· Identify strategies and techniques that can help you work towards your chosen areas of personal growth using theoretical perspectives and assessments from the course. For example, if you have identified improving communication skills as a goal, you might consider practicing active listening or learning how to express yourself more effectively. Discuss how these improvements might impact your future academic, career, and relationship success.
Utilize three to six scholarly sources (About.com, SimplyPsychology, VeryWellMind, and Wikipedia are not considered scholarly sources).
Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
You are required to submit this assignment to LopesWrite. A link to the LopesWrite technical support articles is located in Course Resources if you need assistance.
ALBERTO’S DISCUSSION QUESTIONS:
1. think of a product you recently purchased. Identify the pricing strategy and explain why this is the strategy. How did this pricing strategy increase your perceived value? What would you recommend to the company regarding its pricing strategy for the product.
In replies to your peers, discuss similarities or differences in your purchases' pricing strategies.
2. Using the video "Coca Cola's Distribution Strategy," located in the Topic 5 Resources, describe the company's distribution strategy. What do you think is unique in this strategy? How does Coca Cola incorporate consumers' needs into its distribution strategy? How does Coca Cola reduce potential channel conflicts through the distribution strategy?
3. Using the Wall Street Journal, search for an article about supply chain that deals with current challenges and strategies for improvement. Provide a 250-word summary of the article including a discussion of the current supply chain challenges, design options, and distribution strategies.
APA style is not required, but solid academic writing is expected.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
You are not required to submit this assignment to LopesWrite.