Discussion

Marketing Plan Analysis – Brand and Product Strategy

Part I: Product Lines and Product Mix

Directions: Use your research and resources provided in this topic to complete the chart below. Focus on addressing the questions below as a starting point for filling out the charts.  

· Identify the product category, including the North American Industry Classification System (NAICS) codes.

· Identify three to five of the major product lines for your brand.

· Identify the product mix associated with each of the product lines.

· Identify the major competitors associated with the product category.

List Company Name: ____________________________________

List NAICS Code: _______________________________________

Product Mix

Product Lines

Part II: Services

Directions: Complete the Service Blueprint chart below. Focus on addressing the questions for each of the categories below as a starting point for filling out the chart.

1. Physical Evidence – What customers (and employees) come in contact with. Though first in line, it is usually the last element added to the blueprint.

2. Customer Actions – What customers do during the service experience.

3. Frontstage or Visible Employee Action – What consumers see and who they interact with. For online heavy business, replace employee with technology that interacts with the customer.

4. Backstage or Invisible Contact Employee Actions – All other employee actions, preparations, or responsibilities consumers do not see but that make the service possible.

5. Support Processes – Internal/Additional activities that support the employees providing the service.

Part III: Brand Management

Directions: Identify the brand equity for the brand for the following elements (you are encouraged to include images from the actual brand).

Image: The image which is formed in the customer's mind.

Identity: The image that the company is trying to form.

Awareness: What is the level of awareness about a brand on products and services.

YENROSE DISCUSSION QUESTIONS:

1. Discuss some of the advantages and disadvantages in using twins to analyze genetic heritability. Why might it be useful for future twin studies to separate out monozygotic (identical) from dizygotic (fraternal) twins? Use current research to support your response.

2. Imagine that you are a scientist who has just discovered a new gene that is strongly associated with a specific personality trait (e.g., the "curiosity gene" associated with openness to experience). What do you think would be the implications of this discovery for the field of personality psychology? How might it change the way we think about personality and behavior? What ethical and religious considerations would need to be considered when studying the genetic basis of personality? Be sure to integrate information from the biological chapters in the course textbook.

ALBERTO’S DISCUSSION QUESTIONS:

1. McDonald's has been very successful, including the development of new products for both U.S. and international markets. However, McDonald's has had its share of failures. Identify one successful product and one failed product McDonald's has introduced. Explain what made each product a success or a failure. Think about the area you grew up in and your own experience with McDonald's. What product development recommendations would you propose to McDonald's for improving the failed product you discussed or another one of their its products?

2. Not all new products are high technology, and not all new products are successful. For example, review information about the Cheetos Duster on the Cheetos website and in the video, "Now You Can Make Anything Taste Like Cheetos With the Cheeto Duster," located in Topic 4 Resources. Using the Cheetos Duster as an example, discuss how new products are developed and progress through the product life cycle. Is this product still available today and would you purchase it if you could? Why or why not?

Personal Reflection and Growth Plan Outline Template

As an added resource for brainstorming prior to completion of the outline, review the optional resource “How Do I Organize My Brainstorm into an Outline?” found in the Topic 4 resources.

Assignment Directions:

Use this template to create an outline to prepare you for the research paper that is due in Topic 7. Please keep in mind that submitting this template to LopesWrite will yield a higher-than-normal score due to the instructions in the outline. Include a minimum of three scholarly sources that support your main points (About.com, SimplyPsychology, VeryWellMind, and Wikipedia are not considered scholarly sources). Cite any scholarly references accordingly using in-text citations and a reference list using APA formatting.

Reflection Essay Outline

Introductory Paragraph

Please note that you are not writing your full introductory paragraph in this section. You are only filling out the information below.

Hook:

Background and contextual information:

Thesis Sentence:

Subtopic 1: Take some time to reflect on your own personality traits, strengths, weaknesses, and tendencies. Consider how these traits have influenced your personal growth and development in areas such as relationships, personal goals, academic pursuits, and career aspirations. Utilize scholarly resources and include in-text citations to support your content using APA formatting.

Topic Sentence:

Strengths:

Weaknesses:

Tendencies:

Subtopic 2: Choose two or three areas of personal growth that you would like to focus on in this assignment. These could include improving communication skills, managing stress more effectively, developing leadership abilities, improving relationships, strengthen your spiritual wellness, pursuing a new career path, etc.

Topic Sentence:

Personal Growth Area 1:

Personal Growth Area 2:

Personal Growth Area 3:

Subtopic 3: Using theoretical perspectives and assessments from the course, identify strategies and techniques that can help you work towards your chosen areas of personal growth. For example, if you have identified improving communication skills as a goal, you might consider practicing active listening or learning how to express yourself more effectively. Discuss how these improvements might impact your future academic, career, and relationship success. Utilize scholarly resources and include in-text citations to support your content using APA formatting.

Topic Sentence:

1st piece of research that supports this main point (include citation):

2nd piece of research that supports this main point (include citation):

3rd piece of research that supports this main point (include citation):

Conclusion

Paraphrase thesis statement (restated in different words):

Summarize main points:

References

Organize all references you will use in the essay and list them in the space below in alphabetical order based on the author’s last name. Be sure the reference page is double-spaced and formatted to have hanging indents by ½ an inch. See the GCU Style Guide for help with formatting references and citations. Within the essay, this reference page will be on its own page at the bottom of your essay.

© 2023. Grand Canyon University. All Rights Reserved.

Marketing Plan Analysis – Brand and Product Strategy

Part I: Product Lines and Product Mix

Directions: Use your research and resources provided in this topic to complete the chart below. Focus on addressing the questions below as a starting point for filling out the charts.  

· Identify the product category, including the North American Industry Classification System (NAICS) codes.

· Identify three to five of the major product lines for your brand.

· Identify the product mix associated with each of the product lines.

· Identify the major competitors associated with the product category.

List Company Name: ____________________________________

List NAICS Code: _______________________________________

Product Mix

Product Lines

Part II: Services

Directions: Complete the Service Blueprint chart below. Focus on addressing the questions for each of the categories below as a starting point for filling out the chart.

1. Physical Evidence – What customers (and employees) come in contact with. Though first in line, it is usually the last element added to the blueprint.

2. Customer Actions – What customers do during the service experience.

3. Frontstage or Visible Employee Action – What consumers see and who they interact with. For online heavy business, replace employee with technology that interacts with the customer.

4. Backstage or Invisible Contact Employee Actions – All other employee actions, preparations, or responsibilities consumers do not see but that make the service possible.

5. Support Processes – Internal/Additional activities that support the employees providing the service.

Part III: Brand Management

Directions: Identify the brand equity for the brand for the following elements (you are encouraged to include images from the actual brand).

Image: The image which is formed in the customer's mind.

Identity: The image that the company is trying to form.

Awareness: What is the level of awareness about a brand on products and services.