Discussion

 

1. What do the terms acculturation and enculturation mean, and how do they relate to consumer socialization?
2. How are demographic and geodemographic analyses similar?
3. List and describe the three ways in which time pressure influences consumer behavior.

150 words per answer. Please use below as a reference.

 Babin, Barry J. and Harris, Eric (2018). CB (9th ed.). Cengage