Discussion

 

• What is the key difference between intentional and unintentional learning?
• What is habituation, and what does the concept of adaptation level have to do with it? How does it tie to framing?
• Define the concept of consumer motivation. What two orientations are driven by consumer motivations?

Please use 

 Babin, Barry J. and Harris, Eric (2018). CB (9th ed.). Cengage. 

and one reference