Discussion

TOPIC 1: Customer Expectations 

PROMPT: Compare two companies within the automobile industry: one that is known for exceeding expectations (delight) and another that reflects simply positive satisfaction. What influenced the customer perceptions of performance (expectations, quality, responsiveness, price)? 

TOPIC 2: Consumer Decision Making Process 

PROMPT: Describe the decision-making process for a Tesla Cyber truck vehicle through input (marketing efforts), processing (recognition and evaluation), and output (purchase). Include specific components of each stage such as sociocultural environmental factors, motivations and post purchase evaluation. 

A minimum of two sources is  required 

At least 150 words