Discussion

A strategic plan is a carefully crafted set of steps a firm intends to follow to succeed. The business model is a central element of a firm’s strategic plan and describes the process whereby a company hopes to earn profits and outperform the competition. The importance of an effective strategy cannot be overstated.

Before writing your initial discussion post, read the case study Netflix Goes to Bollywood. Next, address the following questions based on their current strategy. Then, provide a substantive response to at least two of your classmates.

• As outlined in the case study, how extraordinary (or extraordinarily bad) is Netflix’s business strategy? Explain your response.
• Explain how their strategies will change as they enter the international Bollywood market in India, as outlined in the case study.