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profileJiaxxi

“Even if a firm is losing money, it may be better to stay in business in the short run." Is this statement ever true? If so, under what condition(s)?

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1. In some instances this statement is true, the thought process behind this is that if a company's revenue is more than the total variable cost then it's making enough to cover that. It is quite common for some companies to lose money at certain points and for small periods of time, like when first starting a business the companies revenue isn't going to be positive right away, in fact, companies may not see a profit for a few years after their company is launched, this is because everything costs money, and without putting money into it the person will never really get money out of it. If a company is making a good and they have a fixed cost and its profits exceed the fixed cost there is no need for the company to go out of business in the short run, as long as there is revenue coming in that covers the fixed cost of making a product then the company for a short time can survive without going out of business. When a company is making money but not quite enough money to cover its fixed cost that's when it should consider going out of business this is because without making enough revenue to cover the fixed income of a business or a product there is no way for any product to be made or any company to run, because nothing is going to be coming from it without being able to cover that variable cost. 

2. In the short run, a company can lose money and still be better off staying in business if revenue exceeds total variable costs but not total costs. This occurs when the price is lower than the average variable cost but higher than the average total cost. according to the statement Yes, this is possible in a market with perfect competition. In the case of perfect competition, the price is determined by the economy's demand and supply. If a firm is losing money in the short run, it means that its average cost is higher than the price, and it must remain in business. At this price, there must be firms whose average variable cost exceeds the cost price. Those companies will either leave the market or simply cease operations. This will reduce the market's total supply. Because of the reduced supply and the same demand, prices will rise, and the firm we were considering initially may profit in the long run. It should be noted that only firms that can cover their average variable expenses must stay in business in the short run, not those that cannot cover their variable expenses at all. In summary, a pure monopoly company optimizes profits or minimizes losses in the short run by producing the amount where marginal revenue equals marginal cost. The company will make an economic profit if the average total cost is lower than the market price.

    • 4 years ago
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