Discussion

For your initial post, pick one of the companies listed in the blog post above, and discuss the following:

• Why did you choose this company?
  • Provide examples of how this company reflects your own hobbies or interests.
• How have data and technology, social marketing, and ethics changed the game for these global brands?
• Why do you think they are successful global marketers?
• What would you do differently to further the company’s success? Would you introduce a new product, or maybe improve a current process?
  • Give examples on how this change would impact the company.