Discussion

In the discussion, respond to the following. Be sure to respond to all parts of this question in order to earn full credit.

• You are working for a health care organization that is starting a new service. You will be part of the roll-out for a new app that allows patients to access personalized health advice 24/7.  What are some realistic branding strategies you could use to evaluate the new service? Be sure to provide rationale for your choices. 

Be sure to respond to at least one of your classmates’ posts.