Discussion

The purpose of this week’s discussion is to actively discuss with your classmates the topic of your first marketing decision. Before you can make your first marketing decision, you need to understand who your customer is. In the lesson from this week, the following statement was made: The customer is the most important resource to any new start-up. It was initially proposed for you to think about. Now, you need to put your thoughts into action. Do you agree or disagree with this statement? Defend your position.